Bike shops and cycling retailers
Be the first shop people find when the weather turns and the rides start.
The season window.
Spring peak; southern shops ramp up in January.
PeakRamp up: when campaigns should already be live
- Spring is the reliable peak, but timing is regional: southern shops ramp up in January while northern shops wait for the weather.
- April normally brings $550 to 575 million in sales across the cycling category.
- US bike sales were $4.1 billion in 2023.
- Industry facts, not AKA results. Sources:
- Bicycle Retailer, 2022 survey of 2,000 retailers
- Formula4 Media citing NPD
- CPR citing Circana
What AKA runs for bike shops.
Search (SEO)
Local search so riders nearby find the shop, month to month.Month to month · No commitmentPaid ads (PPC)
Paid search live in as little as 7 days, ahead of spring.Live in as little as 7 days · Month to month · No commitmentSocial + email
Daily posts and weekly emails for rides, service and new stock.Graphics included · Monthly reportsFrom the field.
Case study from Kent
A bike shops client
- What AKA ran
- Season and spend window
- One real result
- A line from the client
Testimonial from Kent
A quote from a client in this trade
- Name and business
- Permission to publish
Plan your season
Tell Kent when your season starts and what you want more of. Paid search can be live in as little as 7 days, month to month.