Outfitters and guides
When trips fill months in advance, the marketing has to run while next season is still being planned.
The season window.
Booked months ahead, sometimes years.
- Reputable outfitters fill their calendars several months, sometimes years, ahead, and deposits are common.
- Owners want marketing from people who understand their customer.
- Industry facts, not AKA results. Sources:
- Bowhunter, finding reputable outfitters (2017 column)
What AKA runs for outfitters & guides.
Paid ads (PPC)
Search ads for the trips people are planning now, not next week.Live in as little as 7 days · Month to month · No commitmentWebsites
A site that turns a planner into an enquiry or a deposit.Built to convertSocial + email
Weekly emails that keep past guests booking again.Graphics included · Monthly reportsFrom the field.
Case study from Kent
A outfitters & guides client
- What AKA ran
- Season and spend window
- One real result
- A line from the client
Testimonial from Kent
A quote from a client in this trade
- Name and business
- Permission to publish
Plan your season
Tell Kent when your season starts and what you want more of. Paid search can be live in as little as 7 days, month to month.