Outdoor gear brands
Campaigns built around when your products sell: skis in the fall, camping in the spring, gifts in December.
The season window.
Product-led seasons, with a strong online fourth quarter.
PeakRamp up: when campaigns should already be live
- A record 183.2 million Americans took part in outdoor recreation in 2025, but outings per person are falling.
- Seasons are product by product: ski gear peaks in fall and winter, camping in spring and summer.
- One vendor index shows outdoor gear online revenue falling about 26% from December to May.
- Industry facts, not AKA results. Sources:
- Modern Campground on the OIA 2026 report
- Coinbound, outdoor marketing roundup
- Grips Intelligence, outdoor gear (vendor data)
What AKA runs for outdoor brands.
Paid ads (PPC)
Shopping and search campaigns aimed at the people most likely to buy, moved with the product calendar.Live in as little as 7 days · Month to month · No commitmentSocial + email
Daily posts and weekly emails with custom graphics, scheduled around launches and peaks.Graphics included · Monthly reportsAnalytics
E-commerce tracking and KPIs that show which channel sells.Custom KPIsFrom the field.
Case study from Kent
A outdoor brands client
- What AKA ran
- Season and spend window
- One real result
- A line from the client
Testimonial from Kent
A quote from a client in this trade
- Name and business
- Permission to publish
Plan your season
Tell Kent when your season starts and what you want more of. Paid search can be live in as little as 7 days, month to month.