The season window.

Peak by region: summer up north, January to March in Florida.

Courses nationally

Florida courses

PeakRamp up: when campaigns should already be live

  • US golf rounds set a record in 2025, the fourth in five years; July is traditionally the busiest month and December one of the slowest.
  • Florida runs the other way: the peak is roughly January to March, with the snowbird window from about October to April.
  • Most golf travellers book within about three months of the trip.
  • Independent hotels got 63.4% of their 2025 bookings through online travel agencies, which charge commission; direct bookings cancelled half as often.

From the field.

Case study from Kent

A golf & resorts client

  • What AKA ran
  • Season and spend window
  • One real result
  • A line from the client
Testimonial from Kent

A quote from a client in this trade

  • Name and business
  • Permission to publish

Plan your season

Tell Kent when your season starts and what you want more of. Paid search can be live in as little as 7 days, month to month.

Start a project(941) 735-2404

Month to month. You talk to Kent.